About me.

Hi, I’m Riley – a 24-year-old marketing professional from Brisbane. Australia.

I’ve always been fascinated by the power of storytelling, and how the right message, told in the right way, can build genuine connections between people and brands. That’s why I fell into marketing – because it allows me to help brands tell their stories in a way that resonate with real people.

I hold a Bachelor of Business (Distinction) from Queensland University of Technology, where I majored in Marketing and minored in Management and Entertainment & Tourism Marketing.

Over the past few years, I have developed a versatile marketing skill set, working on agency side and in-house. From crafting compelling email campaigns to optimising websites, I have been fortunate enough to work across a diverse range of areas. Most recently, I worked as a Marketing Coordinator at Corporate Travel Management (CTM) where I not only learned about the travel industry but also grew passionate about it.

This experience sparked my current adventure where I’m backpacking through Europe, diving into new cultures and gaining fresh perspectives. Travel is also allowing me to fulfil my passions for surfing and being outdoors.

This site is a space where I’ll be sharing my thoughts, experiences and insights across both marketing and life.