About me.
Hi, I’m Riley – a 25-year-old marketing professional from Brisbane. Australia.
I’ve always been fascinated by the power of storytelling, and how the right message, told in the right way, can build genuine connections between people and brands. That’s why I fell into marketing – because it allows me to help brands tell their stories in a way that resonate with real people.
I hold a Bachelor of Business (Distinction) from Queensland University of Technology, where I majored in Marketing and minored in Management and Entertainment & Tourism Marketing.
Over the past few years, I have developed a versatile marketing skill set, working on agency side and in-house. From crafting compelling email campaigns to optimising websites, I have been fortunate enough to work across a diverse range of areas. Most recently, I worked as a Marketing Coordinator at Corporate Travel Management (CTM) where I not only learned about the travel industry but also grew passionate about it.
This experience sparked my current adventure where I’m backpacking across several continents, diving into new cultures and gaining fresh perspectives. Travel is also allowing me to fulfil my passions for surfing, hiking, and being outdoors.
This site is a space where I’ll be sharing my thoughts, experiences and insights across both marketing and life.
From marketing thoughts to travel stories, check out what’s new on the blog.
Recent Experience
Backpacking
Europe, North Africa & Asia | May 2025 – Current
- Built and managed a personal website, helping to refine skills in website design, SEO, and blog writing.
- Completed online courses to continue professional development.
Marketing Coordinator
Corporate Travel Management (CTM) | May 2023 – May 2025
- Planning, executing and tracking marketing campaigns across CTM’s brands.
- Handling all BAU tasks for CTM’s social media, email marketing, CRM, and website.
SEO Executive
NP Digital | Jan 2023 – Apr 2023
- Conducting keyword research, creating content, optimising on-page elements and building backlinks.
- Managing and reporting on the effectiveness of SEO campaigns back to clients.
Education & Training
Bachelor of Business – Majoring in Marketing
Google Digital Marketing & E-commerce Specialisation
Advertising with Meta
AI for Everyone – Coursera
Google Ads Essential Training