Riley BrazelSunshine Coast

The journal · 19 issues and counting

Marketing &
the road

Marketing thoughts and travel stories. Brand breakdowns, SEO experiments, and long walks written up from wherever I ended up.

The JournalVol. 3, No. 019 · February 2026Wetsuit SEO in 2026: Which brands are winningWetsuit SEO in 2026: Which Brands are Winning?

In this issue

  1. Wetsuit SEO in 2026: Which Brands are Winning?6 minNo. 019 · Marketing · SEO
  2. What backpacking reveals about brands4 minNo. 018 · Marketing · Travel
  3. Lessons from Patagonia in a Performance-Obsessed Era4 minNo. 017 · Marketing
  4. Why Raglan makes sense for the WSL4 minNo. 016 · Marketing · Surfing
  5. From the Shaping Bay to the Inbox: Inside DHD’s Welcome Email4 minNo. 015 · Marketing · Surfing
  6. Midi – Sri Lanka’s Southwest6 minNo. 014 · Surfing · Travel
  7. How Surfline turned surf forecasting into a lifestyle product5 minNo. 013 · Marketing · Surfing

Vol. 3

2026 · 6 issues

Vol. 2

2025 · 10 issues

Vol. 1

2024 · 3 issues