Wetsuit SEO in 2026: Which Brands are Winning?
In September 2024, I analysed how leading surf brands ranked for four core wetsuit related keywords. Eighteen months later, I […]
Marketing
What backpacking reveals about brands
Most marketing conversations happen inside dashboards or meetings. We debate metrics, formats, algorithms, and frameworks. But real brand decisions rarely
Lessons from Patagonia in a Performance-Obsessed Era
Modern marketing is increasingly shaped by short-term pressure. ROAS dashboards refresh daily, budgets shift weekly, and growth is often judged
Why Raglan makes sense for the WSL
Fans have been calling for more lefts on the championship tour for years, and in 2026, the WSL has finally delivered. Raglan’s
From the Shaping Bay to the Inbox: Inside DHD’s Welcome Email
Few surfboard brands carry the same weight as DHD. Founded by Gold Coast shaper Darren Handley, DHD has built its
How Surfline turned surf forecasting into a lifestyle product
For surfers, access to data has never been the problem. Wave height, period, wind and tides are all readily available,
5 Things I Learned from Andrew Ng’s ‘AI for Everyone’ Course
Recently, I completed Andrew Ng’s AI for Everyone course on Coursera. While I didn’t receive a formal certificate as I
Social Media Trends in Surfing
In the ever-evolving world of social media, few industries capture the imagination quite like surfing. As someone who’s been passionate
The Quicksilver Festival: Driving Social Engagement
Recently, the long-awaited Quiksilver Festival kicked off its second edition, filled with surfing, skating, music, and much more. As a
How Do the Top Surf Brands Rank for Wetsuit-Related Keywords?
In today’s competitive surf industry, having a standout website is no longer just an option, it’s essential. With the surge